Crisis

LEGACY CAMPAIGN

Homelessness doesn't just affect the people experiencing it. It impacts everyone. And Crisis, a UK national charity, believe that it's all of our responsibility to put an end to this social injustice.

Having won the Crisis pitch, our first job was to come up with an overarching 'theme' that would underpin their legacy communications going forward. It needed to have longevity and offer a real legacy presence.

My answer? Once. And for all.