Foulath

Global rebrand

Foulath are a holding company that oversee more than $3.5 billion worth of assets. Their main focus is investing in the growth of the steel industry in Bahrain and the broader MENA region, but they operate on a global scale.

Their vision is to lead the steel industry towards sustainability, so everyone can build a world where people and planet can thrive. But, to do this, they needed a brand which was ambitious as they are.

Inspired by the steel beams and pellet products they were famous for, we used these objects as the foundation of their visual identity. Simple shapes with endless possibilities.

Creative proposition: Build without limits

What we are is a holding company.

But who we are is so much more than that.

Tone of voice principles

From building the world’s first single site steel complex to our approach to green steel, we believe in the limitless possibilities of our world. And we’re inspiring everyone, from investors to employees, to see it too.

We want people to feel excited about the future we’re building together. We share our visionary spirit through insightful thoughts, punchy headlines and powerful storytelling.

Inspiring

Open

Expert

With investments at current market value in excess of $3.5 billion, we contribute to the steel industry on a global scale. This makes us experts in our industry and gives us the authority to speak about what we know.

Everything we say is grounded in real-world insight, thought and expertise. We speak with a quiet confidence to show we know what we’re talking about. We’re direct but never blunt.

We’re always striving to build a culture of care and respect – in our business and the wider world. Our people are open-hearted and open-minded, so this naturally comes through in the way we talk too.